Create unfloretteable menu choices

With warmer weather approaching, diners’ interest in fresh and tasty products is unwavering. They’re looking for great tasting, quality ingredients to inspire everything from burgers, salads, and sandwiches right through to the salad garnish and complementary dishes. 

The UK’s No. 1 salad brand*, Florette, provides a range of foodservice products that tick all the boxes when it comes to taste, freshness, and availability. Customers will benefit from consumer awareness, understanding and recognition of the Florette brand in retail. 

Gwyn Jones, Head of Commercial for Florette Foodservice says: “We’ve been working successfully within the foodservice arena for many years and have an excellent track-record. In recent times, we’ve been approached by more and more customers looking for high quality products that they can rely on to mitigate the risk of service and quality issues they have experienced due to increased climate and supply chain challenges. 

“Florette Foodservice caters for operators large and small, with a bespoke range of foodservice products, that are backed by the expertise, supply chain resilience and quality assurance of our parent company Agrial, to ensure our customers are supplied all year round. This is exceptionally important for our foodservice customers, as many are unable to open their facilities if they do not have our product on site.”

Whilst salad is synonymous with the summer months, its versatility across menus makes it a staple in menu planning all year round. Florette Foodservice products can easily adapt to trending menus spanning meat and meat free dishes, alongside a variety of cuisines. 

“Consumers are continually aware of the foods they are eating and the ingredients they contain, especially since the pandemic, health is high on the agenda. Florette Foodservice products are naturally healthy, versatile, and nutritious, making them a must for menus. 

“Sustainability and traceability are also important factors, as more and more consumers seek full transparency on ingredients, providing a new focus for menu planners,” adds Gwyn.  

Agrial Fresh Produce, home to the Florette brand, was recently awarded a Gold EcoVadis rating, recognising the company’s ongoing commitment to protect the environment and promote sustainable farming methods. EcoVadis is a globally recognised and trusted business sustainability rating which assesses an organisation on labour and human rights standards, ethics, procurement practices and environmental impact.

The prestigious sustainability accreditation rated Agrial across four key areas of the business including Environment, Labour and Human Rights, Ethics and Sustainable Procurement.

Following an in-depth audit, Agrial achieved the highest certification and scored in the top 3% of companies rated by EcoVadis overall, and the top 1% for Ethics and Sustainable Procurement.

Interested in adding Florette to your menus? Get in touch here

* Nielsen & Kantar 52 w/e December 23 2023