Freemans introduces new Lord’s offer

The UK-based global multi-service event partner Freemans Event Partners is set to launch a brand-new sports stadium food and drink retail concept at Lord’s Cricket Ground in 2024, building on its existing partnership with Marylebone Cricket Club (MCC), owners of the world-famous ground. The new two-floor structure will bring a wide variety of food and drink options together under one roof, giving spectators increased choice and, through the implementation of self-checkout kiosks, a significantly quicker experience with less queuing.

The concept is set to streamline the purchasing process, including a bar/drinks outlet on one floor and takeout self-service food on the other. All items can be purchased in one location in one transaction, meaning more time can be spent watching the action out on the field.

The outlet is set to be introduced in May, ready to be used by the 500,000 visitors that come to Lord’s each season for the domestic and international cricket matches. Its increased efficiency is expected to cut 36 seconds from the average transaction time. 

Simon Hanna, chief operating officer of Freemans Event Partners, said: “This innovative new concept at Lord’s Cricket Ground is set to revolutionise how match-going fans purchase food and drink at the iconic venue. It will give them greater choice and reduce queues, ensuring they can get back to enjoying the action as swiftly as possible.”

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