Making Connections at Club Wembley

Charlene Nyantekyi, general manager of Club Wembley, provides an update on hospitality at the stadium.

“We’ve been committed to evolving our best-in-class hospitality at Wembley Stadium, Club Wembley, across the last three years. Ensuring that we’re not only listening to members’ feedback but responding to global trends influencing the hospitality sector. We’re confident that Club Wembley offers sports fans differing experiences to suit their needs; from people looking to enjoy the football with friends over a pint through to a more corporate dining experience in Bobby Moore. Whatever the requirement, Club Wembley has the solution.

“Since Club Wembley launched, we’ve hosted some of the biggest and most memorable sporting events – not just football but boxing and more recently the NFL. Wembley is hosting seven UEFA EURO 2020 matches, including the semi-finals and final.

“We want members to feel like they are number one, from the smiling face of security that greets them on arrival, right through to the bar staff and our talented chefs in the kitchen. We’re constantly listening to what our members want, their differing needs, and have created a range of offerings to ensure they can enjoy match day with friends, colleagues or business prospects. Our recent developments are just the beginning of this journey.

“Every detail matters to us because we know that it’s not just big statements that have an impact on someone’s experience at Club Wembley – it’s the small things, too. We spend time talking to our members, both at matches, through our Connections events and in between, to ensure we not only maintain a close relationship with them but get their thoughts and feedback, too.

“The Connections events are a key part of our membership, offering unique to Club Wembley, giving members the opportunity to meet iconic figures or get access to exclusive bespoke events curated by my team. Our most recent was an exclusive Q&A event at London’s White City House with two-time heavyweight champion Anthony Joshua OBE.

“Our head of culinary Harry Lomas and his team tailor our food and drink to the different level of memberships and to the fans. So, for the NFL games last year we served up some American favourites like hot dogs and nachos!

“As a team we have great knowledge and understanding of the differing needs our members have – some have been with us since Club Wembley opened. They know many of our team personally, and we ensure that the experience they have evolves over the years.

“A few examples of this evolution include the newly-launched gastro pubs The Three Lions and The Lioness, both of which offer an informal hospitality experience for fans. From self-serve beer pumps through to our gastro menu, including the most incredible gourmet burgers. There’s Centre Circle, which again offers fans a more relaxed hospitality experience, and at the start of this season we launched Number Nine, where you can experience a menu inspired by some of the great food markets in London.

“Through Number Nine we’ve created a ‘club within a club’. We wanted to deliver a space that is very distinct within Club Wembley and unlike any other football exclusive experience. We’ve made it feel like a luxury retreat for members, with greenery on the walls, striking herringbone floor tiling and bold uses of colour. It’s a relaxed space with all the style and flair you’d expect from a Number Nine.

“For us, we want people to be part of unforgettable moments at Club Wembley and we’ve worked to ensure every aspect of a match day conveys ultimate luxury.”