Elior UK sponsors Scotland Women’s rugby
Elior UK has strengthened its long-standing partnership with Scottish Rugby via a new back-of-shorts sponsorship deal.
Elior UK has strengthened its long-standing partnership with Scottish Rugby via a new back-of-shorts sponsorship deal. The deal saw the caterer feature on the Scotland Women’s kit during their Guinness Women’s Six Nations fixture against England at Scottish Gas Murrayfield – the largest standalone women’s rugby match ever staged in country.
The agreement marks Elior UK’s first venture into kit partnership promotion in Scotland. The business has worked with Scottish Rugby in the hospitality space since 2008, delivering The Murrayfield Experience hospitality offer at Scottish Gas Murrayfield.
'Proud to be an official sponsor'
Craig Stewart, managing director, stadia for Elior UK, said: “Given our long-standing partnership with Scottish Rugby, we are proud to be an official sponsor of the national team for this Guinness Women’s Six Nations, at a very exciting time for the women’s game.”
Olaf Gueldner, Scottish Rugby’s chief customer officer, added: “The fact that Elior UK is now becoming an official partner of Scotland Women shows the growth in our women’s team, which is itself generating new commercial opportunities.”
The deal will continue until the end of the 2026/27 season.
(Pic: SNS and Scottish Rugby)
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