St. Helens and BrewDog agree landmark partnership
St. Helens RFC has announced a bold new era for the club by teaming up with BrewDog as a principal club partner in a major 10-year agreement that includes renaming its home The BrewDog Stadium.
St. Helens RFC has announced a bold new era for the club by teaming up with BrewDog as a principal club partner in a major 10-year agreement that includes renaming its home The BrewDog Stadium. The partnership marks one of the biggest commercial deals in the club’s history and will also see BrewDog’s unique range of beers being served on matchdays from the 2026/27 season onwards.
This will all be served up from an exciting new bar that will bring fans a refreshed and vibrant matchday experience. Supporters will also see the iconic BrewDog logo being displayed proudly on the neck of the club’s first team and replica shirts.
Stuart Harrison, chief sales officer for BrewDog, said: “We’re beyond excited to be joining forces with St.Helens, one of the most iconic and successful rugby league clubs in the world. The agreement builds on our recent successes across sports and entertainment, where the clubs, venues and stadia have seen record sales and customer satisfaction scores, derived from our quality beers and matchday experiences.”
Dave Hutchinson, general manager for St. Helens RFC, added: “This partnership isn’t just about a name – it’s about shared ambition, quality and community spirit. We can’t wait for Saints fans to experience what’s coming next.”










